1. Understand the purpose of a flash mob. A flash mob is about performance. It’s beauty is in the spontaneity of the dance creating confusion and entertainment for the audience. Its purpose is simply the dance itself. A flash mob is not a time to sell things and it is not an excuse for violence.

2. Decide on a performance for your flash mob occasion. The success of a flash mob event is dependent on the originality  and liveliness of the dance. Look for inspiration from your favourite artists. Watch previous flash mob events on YouTube for inspiration. This will give you ideas about how to have your people interact and how the dance will come together. Being unique is most important – do not copy a flash mob event that has been performed in the past. You can choose to use 1 song or a mix of many, allowing you to blend different types of dance.

3. Gather your troops! Find all the office heroes who are willing to participate in your performance. If you are short on performers, invite others from your social media networks to participate along with you.  Flash dance mobs can be performed with any number of people, but try to aim for at least 50-75 – the more people you have, the greater impact your dance will have.

3. Bring it on! Plan the steps and have a few team leaders start teaching them to others in small groups. Provide clear instructions to your performers so that they know their role in interacting with the other performers. The success of your flash mob event will depend on everyone knowing exactly what to do. Timing and execution are crucial, so practice, practice, practice!

4. Know the limitations of your location. Do a safety check of the area you want to perform in. There may be physical or legal limitations on what can be done in the space. To avoid getting into trouble, it’s important not to create unsafe obstructions.

5. Hold a Dress Rehearsal. Once everyone knows what they are doing, you can start rehearsing as a big group in a large space that simulates the location of your performance. This way you can see the whole dance come together. Arrange any props or costumes needed. It is best to use simple clothes and props that people are likely to already have in their wardrobe or house.  

6. Hire a few good cameramen. Have some people film your flash mob since it is a one-time only event! Throw your video on YouTube! Make sure to get the dance from all angles. The video will capture the mood of the crowd and the synchronization of the dance so that you know what to improve on for your next event.

7. Let go! Trust that everything will be fine and your flash mob will go according to plan. Perform your dance and then vanish into the crowd as if nothing ever happened.

So how addicted to Facebook are you?
Read more about the findings here

A sensing type pays attention to information perceived by the senses, and an Intuitive type likes to examine the possibilities beyond what it is in from of him/her. The sensing type is practical and likes details, facts and immediate applications.  But the Intuitive type enjoys metaphors, far-fetched ideas.

The Perceptive type focuses on what’s in his/her environment, while the Judging type prefers to draw conclusions about it. When talking to a perceptive person, describe situations rather than evaluating them. Give the perceptive type time to consider all the options. But do the opposite for the judging type – narrow your focus and options.

A thinking type judges on whether something is true or false, while a Feeling type judges on whether it’s good or bad. So we know we must give the Thinking type honest, frank and logical feedback while staying detached. But when responding to the Feeling type, it is best to take the time to develop rapport and be careful not to critique or challenge him/her.

The Extrovert Consumer focuses on people, and the Introvert focuses on ideas and concepts. In communicating with Extraverts, let them know you’re listening and communicate with enthusiasm and humour. Introverts are the toughest to talk to because they do not like to give out a lot of personal information. Wait for them to take their time to trust the brand and respond to your questions. Do not be imposing or expect immediate responses.

Whatever product you are trying to sell, request you are putting through, question you are trying to answer, or concern you are mending, look for little clues that can help you understand what type of person you are speaking to. It will help you give an answer that your consumer is satisfied with.

Read more about Psychological Types

10 Tea
9 Beauty products
8 Flowers
7 Spa gift certificate
6 Clothes
5 New phone
4 Hand-made crafts
3 Jewellery
2 Digital camera
1 A home cooked meal!

Happy Mother’s Day!

1. Choose Your Transparency
Decide if you want your app to actually feel like a game for your customers or if you would rather use hidden game mechanics that make your target not realize why the experience is so compelling.

2. Keep it Short
Complex games draw you into an experience by giving you the minimal amount of information you need to proceed to the next clear step. Keep your game around the sixty-second mark to ensure players don’t drop off before it’s finished.

3. Add a Call to Action
Once you have a player hooked on your game, it’s a great time to gain more followers. Use your game as an opportunity to get your consumers to opt into email or make a purchase.

4. Give Incentive
Give your fans a reason to play your game and earn rewards. The more they engage, the bigger the rewards. By making the consumers earn the coupons, discounts or points to redeem they get a feeling of accomplishment and also have a reason to keep playing.

Happy gaming!

1 People Talking About  This – This is the weekly total of  people who have engaged with your Page in any way  (Liking it, commenting on or sharing a post, answering a question, tagging your Page, or responding to an event). Right below this number there is also a percentage increase or decrease so you can compare your current number to last week’s engagement.

2 Engaged Users - Underneath the weekly stats graph, the column called “Engaged Users” represents the number of unique people that have clicked anywhere on that post. If you click on this number, a pie chart will pop showing you the types of clicks on the post, so it gives you an idea of how many people are really paying attention, even if they don’t comment or click Like.

3 External Referrers – If you click on Reach and scroll down to find “External Referrers” you’ll see a list of external sites along with the number of times people arrived at your Facebook Page from that site. This will show you where and how people are finding your brand online.

Good luck with Insights!